Specialist service

Social Media Marketing

Channel presence and community management supporting an operating system, not replacing one.

What it is

Followers are not customers. Social earns its place when there is already a system converting the attention it produces — supporting demand, product education and retention rather than substituting for them.

Channels are chosen by where your buyers actually are, not by where the volume is. From there it is posts, reels and graphics against a calendar the operation can sustain, community management across comments, messages and mentions, influencer partnerships where a relevant one exists, and paid social on Meta, TikTok or LinkedIn where it supports demand rather than manufactures it.

Community handling runs through the same workflow as every other enquiry — an inbound question is an inbound question, and routing it differently because it arrived on a different app is how leads get lost. Reporting goes to leads and sales, with reach and engagement kept as diagnostics.

What you get

Deliverables, stated up front.

Channels chosen by where your buyers are, not by where the volume is
Comments, messages and mentions routed through the same workflow as every other enquiry
Paid social on Meta, TikTok or LinkedIn where it supports existing demand
Reported against leads and sales, with reach and engagement as diagnostics

What the engagement includes

Platform strategy: Focus on the channels your buyers use.
Content: Create useful posts, reels and graphics.
Planning: Build practical content calendars.
Community: Manage comments, messages and mentions.
Influencer support: Coordinate relevant partnerships.
Paid social: Run targeted Meta, TikTok or LinkedIn campaigns.
Reporting: Track reach, engagement, leads and sales.
Optimisation: Improve content and targeting from real results.

What it does not do

On its own, social produces attention that never reaches a checkout. It is reported as a supporting channel and treated as one — where it is the only thing running, the constraint is upstream of it, and that is the thing worth fixing first.

How the engagement runs

01
Audit & Discovery

Infrastructure audit, brand DNA, pain points, goals and audience — the whole business, not just the tech stack.

Written findings covering the business, not just the tech
02
Strategy & Roadmap

A structured proposal ranked by impact — the pain points and goals it actually moves, not what's easiest to sell.

Agreed roadmap, ranked by pain solved first
03
Fix, Then Build

What's broken gets fixed first. Then we build toward the goals that matter — not a list of nice-to-haves.

Fixes and systems shipped, biggest pain points first
04
Retain & Optimise

Ongoing measurement, maintenance as the business changes, continuous optimisation — not a one-off handover.

Regular reporting with real deltas, including negatives

Questions buyers ask

Why does my business need social media marketing?

Because your customers are already there. Social media marketing helps you connect with your audience, tell your brand story, and generate real engagement that leads to real business growth. It's not just about posting — it's about building relationships.

What platforms do you manage?

We work across major platforms like Instagram, Facebook, TikTok, LinkedIn, and X (formerly Twitter). Based on your industry and goals, we'll help you prioritize the platforms where you'll get the most impact.

Can I still post on my own if Cloudia is managing my socials?

Absolutely. You maintain full control and access. We simply take care of the planning, creation, and strategy — but you can jump in anytime to share updates or behind-the-scenes moments.

Do you provide content or do I need to supply it?

We can work with what you have, or create everything from scratch. Whether it's designing visuals, writing captions, or producing reels, we can handle as much (or as little) as you need.

What's the difference between organic and paid social?

Organic social is unpaid content — your regular posts, stories, and engagement. Paid social involves running ads to targeted audiences. Both work hand in hand, and we often combine them to get the best results.

How soon will I see results from social media marketing?

Organic growth takes time, but engagement and visibility often improve within the first 30–60 days. With paid ads, you can start seeing traction almost immediately. Either way, we're focused on building momentum that compounds over time.

How much does social media marketing cost?

Our pricing depends on how many platforms you want managed, how much content we're producing, and whether we're running paid ads. We offer flexible packages tailored to your business goals.