Specialist service

Paid Media & Social

Campaigns and channel management used to accelerate demand around a working commerce system.

What it is

Paid media is an amplifier. Pointed at a store that converts, it compounds. Pointed at one that leaks, it buys the leak more traffic — faster, and at a price per visit.

The account is audited before anything is rebuilt: where spend is going to unqualified traffic, where conversion tracking is broken or missing, and what is being counted twice. Then structure, targeting and negative terms are rebuilt around qualified intent across Google and Meta, and the creative — ads, headlines, offers — gets tested against itself rather than assumed.

Budget follows what performs, allocated against margin rather than clicks, because the campaign with the best cost per click is regularly the one selling your least profitable product. Reporting is in cost per qualified enquiry and return on ad spend. Impressions, reach and engagement stay in the report as diagnostics — useful for finding a fault, useless for deciding whether the money worked.

One account restructure recovered R3,000 in monthly spend and produced 25% more qualified enquiries within two weeks. That is on the work page with the rest of the detail, including what it did not move.

What you get

Deliverables, stated up front.

Account audited first for wasted spend and broken conversion tracking
Google and Meta campaigns structured around qualified intent, not impression volume
Ads, headlines and offers tested against each other rather than assumed
Reported in cost per qualified enquiry and return on ad spend, never cost per click

What the engagement includes

Account audit: Find wasted spend and tracking gaps.
Campaign strategy: Build focused Google and Meta campaigns.
Conversion tracking: Measure every lead and sale.
Creative testing: Test ads, headlines and offers.
Budget management: Shift spend toward what performs.
Clear reporting: See spend, leads, sales and return on ad spend.

What it does not do

Paid media buys traffic. It does not fix a funnel. If the store leaks, closing the leak comes first — spend poured into a broken checkout is how budgets disappear quietly. We will say so before taking the work rather than after.

How the engagement runs

01
Audit & Discovery

Infrastructure audit, brand DNA, pain points, goals and audience — the whole business, not just the tech stack.

Written findings covering the business, not just the tech
02
Strategy & Roadmap

A structured proposal ranked by impact — the pain points and goals it actually moves, not what's easiest to sell.

Agreed roadmap, ranked by pain solved first
03
Fix, Then Build

What's broken gets fixed first. Then we build toward the goals that matter — not a list of nice-to-haves.

Fixes and systems shipped, biggest pain points first
04
Retain & Optimise

Ongoing measurement, maintenance as the business changes, continuous optimisation — not a one-off handover.

Regular reporting with real deltas, including negatives

Questions buyers ask

How do I know if my ad budget is being spent properly?

This is the single biggest problem we see. Most businesses are handed vague reports and simply told 'it's working' — with no way to verify it. We fix that with full conversion tracking and transparent reporting that shows exactly how much you spent, how many leads or sales it generated, and your true return on ad spend. If you're unsure right now, that's a red flag worth auditing.

What do I get from your free ads audit?

Our free audit reviews your existing Google and Meta ad accounts, tracking setup, targeting and spend. We identify where budget is leaking, what's being measured incorrectly, and the quickest opportunities to improve returns. You walk away with clear, honest findings — whether or not you choose to work with us.

Which platforms do you run ads on?

We manage paid campaigns across Google Search, Google Shopping, Performance Max, and Meta (Facebook & Instagram), plus TikTok, LinkedIn and YouTube where relevant. We recommend the mix based on where your ideal customers actually are — not where it's easiest for us.

How much should I spend on paid ads?

It depends on your goals, margins and competition — but you should never spend more than you can measure. We help you start with a budget that gathers real data, then scale spend as we prove profitability. Transparency comes first, so you always know what your money is doing.

How soon will I see results?

Paid ads can drive traffic and leads within days of launching — that's their biggest advantage over organic channels. The first few weeks focus on gathering data and testing, after which we optimise toward your best-performing audiences and offers to steadily improve results.

Do I own my ad accounts and data?

Absolutely. We build and manage campaigns inside your own ad accounts, so you keep full ownership of your data, history and assets. No lock-in, no hostage-taking — that's part of our commitment to transparency.

What makes CloudIA different from other agencies?

Radical transparency. You get access to real metrics, honest reporting and a clear view of every rand spent. We'd rather tell you an uncomfortable truth about performance than hide behind vanity numbers — because that's how we build long-term partnerships.